A research project by Miriam Rollón studies “Shopper Marketing” in the alcoholic drinks sector

Miriam Rollón Hazen, a student in the Undergraduate Degree in Law and Business Administration and Management (E-3), has won the 2016 AECOC Academic Award in the category of Marketing and Trade Marketing.  Her end-of-studies project, Shopper Marketing in the Alcoholic Drinks Sector, directed by Comillas ICADE Professor Victoria Labajo, received this prize with a cash award of 4000 euros (3000 euros for the author and 1000 euros for her tutoring professor), and in addition, she also won the Nestlé Special Award, whose prize is a six-month program of remunerated internships adapted to a student selected among the candidates for the awards.